John Capone

Content strategy/ writing and editing

John Capone

Probably on deadline.


Preston Farm & Winery

A serendipitous sequence of luck, magic, mystery, chaos and belief brought Lou Preston to the place he is today. Which is, essentially, where he started—and, at the same time, far from it.
Edible Marin and Wine Country Link to Story

That unsold bottle of Merlot is probably winding up in your gas tank

The first thing you notice is the smell. An acrid eau-de-wet-garbage mixed with electrical fire and burning diesel. Mad Max meets scratch and sniff. Breweries and distilleries have a distinct aroma, like moist bread. The backrooms of gin distilleries can fill with the scent of cardamom and juniper and smell like a Silk Road spice cart.
Quartz Link to Story

What Happens When Vegans Eat Meat

The humorless, pedantic, and militant vegan may be the butt of countless jokes and clichés, but rarely do even the most dedicated real-life vegans resort to death threats. And yet that’s the new reality for Matthew and Terces Engelhart, husband-and-wife owners of West Coast vegan restaurants Café Gratitude and Gracias Madre.
Serious Eats @Medium Link to Story

Drinkers Without Borders

Wine country restaurants are (finally!) taking their wine lists way, way beyond Napa and Sonoma. It sounds like blasphemy, but it’s true: Finding an adventurous wine list in wine country is shockingly difficult. Laboring under the misapprehension that regional wines alone are of interest to their customers, Napa and Sonoma restaurants all too often stick to the usual suspects—mega-production “local” wines easily available from their distributor.
San Francisco Magazine Link to Story

Hungarian Wines Are Getting Their Shot at the Spotlight

Decades of Communist rule didn’t kill Hungary’s centuries-old winemaking tradition, but the country’s reputation for mass-produced, sickly sweet wines nearly did. Today, however, that’s finally changing.
San Francisco Magazine Link to Story

Is California Bubbly Finally Coming into Its Own?

California’s sparkling wines are growing—in both number and quality. And they might finally get their due. Throughout the country, the popularity of sparkling wine is surging skyward like a cork shot from a bottle. And here in the Bay Area, a growing number of producers are competing with champagne houses to go straight to your head.
San Francisco Magazine Link to Story

Such Great Heights: Manchester Ridge Vineyard and the “Island” AVA

“This road is littered with winemakers who have tried to make wine here,” says Greg La Follette, careening in a rickety pick-up through a winding and narrow dirt road with shear drops into the ravines below. We’re bouncing along the road to Manchester Ridge Vineyard, a place where La Follette has come since 2008 to make what some call one of America’s best pinots.
Drink Me Link to Story

Chinatown Cake Club: Baking's Speakeasy

Forget the retro speakeasy cocktail craze and drinking establishments with unmarked doors. Welcome to the rough and tumble world of back-alley baking. Macao Trading Co. pastry chef Victoria Howe is taking her baking skills to the underground with the Chinatown Cake Club. The private invite-only tastings will be held, initially, in Howe's Chinatown apartment -- a move might necessitate a name change.
NBC New York Link to Story

It's Not The Journey, It's the Stopping for Clams

The first food I have any conscious memory of eating is three-dozen raw clams on the half-shell. I was four.
[wherever] an out of place journal Link to Story

Can Pins Build Brands?

Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. “It looks like every couple of weeks, some new social media channel tackles the world, and is rewriting history,” wrote Danny Devriendt, executive vice president and digital and social media strategist, EMEA at Porter Novelli back in March, before ticking off the exhausting list: “MySpace.
MediaPost Link to Story

The Future of Talent

Where will the most gifted people in the world work? Wherever they want. We almost forget that Madison Avenue once had more than a representational connotation. It was a place. A place at the pinnacle of a fast-talking grey-flannel-suited culture that celebrated plastic everything, joy rides just for the sake of burning gasoline, mass-produced homes among manicured lawns and, perhaps most of all, a rampant and joyful consumerism.
Media magazine Link to Story

Coming to The End: Montauk's Indian Summer Dies Out

The realization that development has hit the last possible tract of land at the end of an island is like finishing an eight ball at 4am and coming to grips with the fact that there's no more left, no hope of getting any more, nowhere to go, and the sun’s coming up. Montauk, or The End, might just be earning its nickname at last.
BlackBook Link to Story


John Capone

John Capone is a writer and editor from New York currently based in Los Angeles. As a freelancer he's written for’s Grub Street, BlackBook, Radar, The Daily, Hemispheres,, [wherever]: an out of place journal and many others.